When you decide to create a website for your business or brand, there are certain things to keep in mind from a design perspective that will either make or break your website. whether you decide to design it yourself or pay a professional designer, paying attention to each of these tips will ensure that the final product is something you will be proud of an most importunity bring ROI.
The 5 Ultimate Tips For A Better & Successful Website in 2018, even on a budget!
#1: Make Sure Your Website Loads In 5 Seconds Or Less;
Have you ever tried to view a Website only to find that it takes 10 or 20 seconds to come up on your screen? Unless it has been recommended by a friend or you have some other burning desire to visit the site, you probably likely gave up and moved on. The first 5 seconds is very important in terms of the attention span of your visitor. During that period, you need your site to load and for the visitor to be able to “get” what your site is about. If it takes longer than this, your visitors will run out of patience and leave.
Tip: if you want to show off a long flash presentation, try featuring it on a page other than the home page.
#2: Limit The Menu Items To 5 Options;
Your Website needs to be singular in purpose and focused in appearance. If your website is trying to be all things to all people, it will end up being of value to almost nobody. The simplicity and focus of your website design is reflected in your navigation and symbolized on your home page by your menu options. If you believe your site requires more than five menu options, make some of them sub-menus that are available only after the user selects one of the five main options.
#3: Make Call To Actions Clearly Visible;
Ever shopped at an IKEA? Their stores have a non-traditional layout that allows you to look around freely and yet literally leads you from one section to another, right on through to the multiple cash registers and food goodies waiting for you at the end of your path. Let this serve as a model for how to set up your Website: on every page, you need to make it abundantly clear to your website visitors just exactly what it is you want them to do. Do you want them to contact you? Order your product or service? Add a comment to your blog? Whatever it is, make this call to action very easy to spot both textually and graphically from anywhere on the website.
#4: Provide Free and Clear Access To Additional Help Options;
You do not want to lose sales (or visits, or whatever your goal for your visitors maybe be) just because you failed to give someone the chance to ask a question. Just as with your call to action, make it clear to visitors that no matter where they are on your website they can easily locate help via phone, e-mail, live chat, call back, user forum, or a knowledgebase.
Hint: present the various options in a prioritized manner depending upon anticipated user needs.
#5: Show Consistency Among Other Design Elements;
The look-and-feel of your website as a whole is really just a combination of all of its individual components. Pay close attention to every detailed component of your new website. Use appropriate colors and graphics, pay attention to font size, make sure your messaging is readable and makes sense, and make sure images look crisp and appealing. Items that you think are minor might form the basis for whether someone chooses to stay on your site or find that of a competitor.
Whether you are designing your own site or hiring a professional designer, pay attention to these items and you will have a winning site for your small business, even on a budget.
Do you currently have a website, looking for a re-design done or maybe you just need someone to have a look at it to give you some advice? We would love to work with you, contact Presidential Ideas today for a FREE-NO-OBLIGATION discussion about your business’s online presence!