Your Website is a Reflection of Your Business. The Impact Of Your Current Website On Sales.
Consider this scenario. You’re considering patronizing a certain business, and decide to look it up on the Internet before making your final decision. Up pops their website and it looks like someone went nut with a web design program. The fonts are either unreadable or the text is so large that it screams at you. The colors clash or are so bright that they hurt your eyes. The pictures are out of focus or so large that the page takes forever to load. Hyperlinks lead nowhere, and the site navigation leaves you perplexed. In a split second, you know that you’ll never give this company your business or exchange your money for their service.
This may be an exaggeration, but we’ve all seen bad web site designs. They infect the Web like a bad head cold that won’t let go. You can’t help but wonder what the business owner was thinking. After all, why have a website if it reflects poorly on your company or actually drives customers away?
Often, small- and medium-sized business owners aren’t aware of the impact that their websites have on customers and potential customers. They may know that having a web site is important, but think that professional website design is cost prohibitive. So, they conclude that their child, neighbor, or spouse can put something together and that it will be “good enough.” Or, ten years ago they may have actually paid a professional website designer to craft them one and haven’t done any modifications for years.
In today’s business world, there’s no getting around the fact that your business’s website design is a reflection of your business. Whether yours is an e-commerce site, a lead generation site, or simply a small informational website, you need to put your best (virtual) foot forward and project an image that puts your business in the best possible light. Keep in mind that, if you don’t have a good website, your competition probably does and is dragging customers away from you.
If you’ve hesitated hiring a professional website designer because of cost considerations, it’s time to think again. Unless you need a highly customized, programming intensive site, a web designer isn’t going to break the bank of your business. In fact, there are website design firms that specialize in helping small- to medium-sized businesses succeed in their online endeavors like Presidential Ideas.
Today, a website designer can economically provide you with hundreds of templates from which to choose. These templates come in a variety of styles that are appropriate for a wide range of businesses. A professional website designer can easily customize templates, giving them images and graphics that will make your website unique.
In addition, a webdesign design company can provide you with a suite of options that will help you develop your online business. These tools might include a shopping cart, an SSL certificate, free hosting, email accounts, domain registration, and even marketing strategies.
If you don’t already have a website, your business needs an online presence. If you haven’t updated the design of your company website in two years or more, it’s time to consult with a webdesign company. And, if you happen to have one of the nightmarish sites that turn potential customers away, it’s time to look forward, turn over a new leaf, and hire a professional website designer.
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