What small businesses need is a dynamic, cost-effective way of marketing products and services, one that helps them battle competitors and capture market share.  Guess what? Its time to enter the new contender in the marketing arena – Video Communications. Simple and easy to use, video communications, which includes but not limited to Facebook Videos, Video email, Video on demand and Video broadcasting, is helping to level the playing field for a growing number of small businesses. In fact businesses that have integrated video into their marketing strategies have reported a 300%-400% increase in responsiveness to their marketing message.

Video communications represents the next wave of marketing communications. But that doesn’t mean you have to be the person in front of the camera, its not compulsory. You can have someone or even professionals to do that for you at a very affordable price . It’s so powerful it’s revamping the way businesses communicate with customers and each other.  With video communications, buyers can see that you stand behind your product and/or service.  They also can relate to you as a person. And because they can SEE and HEAR you, they can connect with you on more than one level, creating credibility, excitement, and most importantly of all, TRUST.

Video communications also helps small business challenge companies with bigger marketing budgets, large sales forces, or better brand recognition, without the need for a large financial investment and it helps businesses distinguish themselves from the competition by promoting their unique selling proposition through a medium with the impact of television

Video communications is Ideal for both on and offline businesses, consultants, and professional services. Simple and easy to use, video communications puts a human touch back into the process of communicating with consumers, enabling sales reps, consultants, and professionals to generate “face time” with consumers, clients, and businesses without spending a great deal of time and money. In fact from just a few dollars a week businesses can integrate the power of video technology into their current marketing strategies.

The Advantages of Video Communication For Your Small Business

Video communications offers numerous advantages over main stream marketing. In addition to increasing visibility and adding a personal touch to your e-mails and Web sites, video communications:

• • generates qualified sales leads
  • increases brand recognition
  • provides uniformity of messages
  • establishes credibility with customers
  • generates higher retention rates
  • shortens sales cycles
  • increases click-through rates
  • improves sales conversion figures

Video communications super-charges sales and profits with minimal cost and effort. And thanks to its effectiveness it’s growing increasingly popular with small businesses that are looking for a marketing edge. More important, it’s ideal for today’s time conscious and tech savvy consumers, whose interest in electronic devices, like  mobile phones and tablets, continues to grow. As personal rich media goes mainstream, consumers will expect businesses to communicate this way. Those companies that don’t will struggle to remain competitive.

Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy not buy decision.

However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profile and psychographic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.

A consumer is assumed to have a budget which can be spent on a range of goods and services available on the market. Under the assumption of rationality, the budget allocation is chosen according to the preference of the consumer, i.e. to maximize his or her utility function.

In ‘time series’ models of consumer behavior, the consumer may also invest a proportion of their budget in order to gain a greater budget in future periods. This investment choice may include either fixed rate interest or risk-bearing securities.

In the context of mental health, consumer is also a term applied to describe a person living with mental illness. Literally, it is not really what is states. They are the people seeking for help in their own profile of their mentality. You can let them gain their life back on track and achieve your goal at the same time.

Problems may also arise when dealing with your possible prospects.

Many patients are frustrated because, despite their best intentions, they seem unable to adhere to an exercise or “diet” program. Actually, there are several proven strategies that can be used to help us be successful in our efforts to improve an aspect of our lifestyle.

First, make a plan and make sure it fits their lifestyle. For example, if you’re planning on beginning an exercise program, think ahead about how you’re going to carve out the time in their already busy life. In this respect, anything you can do to make the exercise program a regular, daily part of your routine will be helpful.

It’s often a good idea to ask those around you to help you in your endeavors. Anything you can do to help assure the support of your family, friends and co-workers will increase the odds of success.

Remember that most of the changes you make, whether changing what you prefer to eat, or changing your schedule to include exercise, will affect those around you. One of the best examples of this is the difficulty that smokers have trying to quit when those around them are smoking.

If you strictly adhere to a “proven” program that has succeeded for others, however, and fail to produce the results you want, you may become discouraged or filled with self-doubt. There are many reasons to explain why self-help techniques fail, and many steps to take to feel good about yourself regardless of the result. Like every other field, the “experts” in self-help disagree on just about everything.

Always remember this: no matter how smart or “successful” someone is, how much “proof” you’re given, how much you trust or respect someone, or how logical something seems, it’s just an opinion, just what worked for someone else, just a possible pathway to success.