Even though people on Facebook and other social media platforms are there to socialize, companies are making Billions from sales off social media through detailed and correct targeting. In this new video on how to run profitable Facebook ads, I go in depth into targeting and show you samples of targeting done right and ofcourse targeting done wrong!

Enjoy!

The 5 Ultimate Tips For A Better & Successful Website in 2018, even on a budget!

#1: Make Sure Your Website Loads In 5 Seconds Or Less;

Have you ever tried to view a Website only to find that it takes 10 or 20 seconds to come up on your screen? Unless it has been recommended by a friend or you have some other burning desire to visit the site, you probably likely gave up and moved on. The first 5 seconds is very important in terms of the attention span of your visitor. During that period, you need your site to load and for the visitor to be able to “get” what your site is about. If it takes longer than this, your visitors will run out of patience and leave.

Tip: if you want to show off a long flash presentation, try featuring it on a page other than the home page.

#2: Limit The Menu Items To 5 Options;

Your Website needs to be singular in purpose and focused in appearance. If your website is trying to be all things to all people, it will end up being of value to almost nobody. The simplicity and focus of your website design is reflected in your navigation and symbolized on your home page by your menu options. If you believe your site requires more than five menu options, make some of them sub-menus that are available only after the user selects one of the five main options.

#3: Make Call To Actions Clearly Visible;

Ever shopped at an IKEA? Their stores have a non-traditional layout that allows you to look around freely and yet literally leads you from one section to another, right on through to the multiple cash registers and food goodies waiting for you at the end of your path. Let this serve as a model for how to set up your Website: on every page, you need to make it abundantly clear to your website visitors just exactly what it is you want them to do. Do you want them to contact you? Order your product or service? Add a comment to your blog? Whatever it is, make this call to action very easy to spot both textually and graphically from anywhere on the website.

 #4: Provide Free and Clear Access To Additional Help Options;

You do not want to lose sales (or visits, or whatever your goal for your visitors maybe be) just because you failed to give someone the chance to ask a question. Just as with your call to action, make it clear to visitors that no matter where they are on your website they can easily locate help via phone, e-mail, live chat, call back, user forum, or a knowledgebase.

Hint: present the various options in a prioritized manner depending upon anticipated user needs.

#5: Show Consistency Among Other Design Elements;

The look-and-feel of your website as a whole is really just a combination of all of its individual components. Pay close attention to every detailed component of your new website. Use appropriate colors and graphics, pay attention to font size, make sure your messaging is readable and makes sense, and make sure images look crisp and appealing. Items that you think are minor might form the basis for whether someone chooses to stay on your site or find that of a competitor.

Whether you are designing your own site or hiring a professional designer, pay attention to these items and you will have a winning site for your small business, even on a budget.

Do you currently have a website, looking for a re-design done or maybe you just need someone to have a look at it to give you some advice? We would love to work with you, contact Presidential Ideas today for a FREE-NO-OBLIGATION discussion about your business’s online presence!

This may be an exaggeration, but we’ve all seen bad web site designs. They infect the Web like a bad head cold that won’t let go. You can’t help but wonder what the business owner was thinking. After all, why have a website if it reflects poorly on your company or actually drives customers away?

Often, small- and medium-sized business owners aren’t aware of the impact that their websites have on customers and potential customers. They may know that having a web site is important, but think that professional website design is cost prohibitive. So, they conclude that their child, neighbor, or spouse can put something together and that it will be “good enough.” Or, ten years ago they may have actually paid a professional website designer  to craft them one and haven’t done any modifications for years.

In today’s business world, there’s no getting around the fact that your business’s website design is a reflection of your business. Whether yours is an e-commerce site, a lead generation site, or simply a small informational website, you need to put your best (virtual) foot forward and project an image that puts your business in the best possible light. Keep in mind that, if you don’t have a good website, your competition probably does and is dragging customers away from you.

If you’ve hesitated hiring a professional website designer because of cost considerations, it’s time to think again. Unless you need a highly customized, programming intensive site, a web designer isn’t going to break the bank of your business. In fact, there are website design  firms that specialize in helping small- to medium-sized businesses succeed in their online endeavors like Presidential Ideas.

Today, a website designer can economically provide you with hundreds of templates from which to choose. These templates come in a variety of styles that are appropriate for a wide range of businesses. A professional website designer can easily customize templates, giving them images and graphics that will make your website unique.

In addition, a webdesign design company can provide you with a suite of options that will help you develop your online business. These tools might include a shopping cart, an SSL certificate, free hosting, email accounts, domain registration, and even marketing strategies.

If you don’t already have a website, your business needs an online presence. If you haven’t updated the design of your company website in two years or more, it’s time to consult with a webdesign company. And, if you happen to have one of the nightmarish sites that turn potential customers away, it’s time to look forward, turn over a new leaf, and hire a professional website designer.

At Presidential Ideas, we have helped 100s of Small to Medium sized businesses make a statement on the web. You can checkout our portfolio or send us a message today for a free consultation.

What small businesses need is a dynamic, cost-effective way of marketing products and services, one that helps them battle competitors and capture market share.  Guess what? Its time to enter the new contender in the marketing arena – Video Communications. Simple and easy to use, video communications, which includes but not limited to Facebook Videos, Video email, Video on demand and Video broadcasting, is helping to level the playing field for a growing number of small businesses. In fact businesses that have integrated video into their marketing strategies have reported a 300%-400% increase in responsiveness to their marketing message.

Video communications represents the next wave of marketing communications. But that doesn’t mean you have to be the person in front of the camera, its not compulsory. You can have someone or even professionals to do that for you at a very affordable price . It’s so powerful it’s revamping the way businesses communicate with customers and each other.  With video communications, buyers can see that you stand behind your product and/or service.  They also can relate to you as a person. And because they can SEE and HEAR you, they can connect with you on more than one level, creating credibility, excitement, and most importantly of all, TRUST.

Video communications also helps small business challenge companies with bigger marketing budgets, large sales forces, or better brand recognition, without the need for a large financial investment and it helps businesses distinguish themselves from the competition by promoting their unique selling proposition through a medium with the impact of television

Video communications is Ideal for both on and offline businesses, consultants, and professional services. Simple and easy to use, video communications puts a human touch back into the process of communicating with consumers, enabling sales reps, consultants, and professionals to generate “face time” with consumers, clients, and businesses without spending a great deal of time and money. In fact from just a few dollars a week businesses can integrate the power of video technology into their current marketing strategies.

The Advantages of Video Communication For Your Small Business

Video communications offers numerous advantages over main stream marketing. In addition to increasing visibility and adding a personal touch to your e-mails and Web sites, video communications:

• • generates qualified sales leads
  • increases brand recognition
  • provides uniformity of messages
  • establishes credibility with customers
  • generates higher retention rates
  • shortens sales cycles
  • increases click-through rates
  • improves sales conversion figures

Video communications super-charges sales and profits with minimal cost and effort. And thanks to its effectiveness it’s growing increasingly popular with small businesses that are looking for a marketing edge. More important, it’s ideal for today’s time conscious and tech savvy consumers, whose interest in electronic devices, like  mobile phones and tablets, continues to grow. As personal rich media goes mainstream, consumers will expect businesses to communicate this way. Those companies that don’t will struggle to remain competitive.

Keeping an active presence on your social media

A lot of B2B businesses believe they can post content on their social media and that is enough to garner interest in their content. However, that is not the reality we live in. Once a company posts on social media, they need to be ready to communicate with anyone that interacts with their post. 78% of marketers said they saw increased traffic with as little as 6 hours a week invested in social media marketing (Social Media Examiner). With the increased traffic produced from investing only 6 hours in your social media, more leads will be generated. See the infographic below on how IBM took advantage of a unique social media campaign. Keeping an active presence on your social media is important in building the key relationships via social media your B2B company needs to effective social media marketing

Humanize your company

By keeping an active presence on your B2B’s social media, you are able to engage more with your customers and answer any questions they might have. By being personal with customers, it gives them a sense of reassurance that the company is human and wants to engage with them. B2B companies that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value. The most connected companies with their audience enjoyed 31% greater revenue growth last year (Webbiquity). Customers appreciate when companies get back to them quickly if they have a question they need answered. 60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors (Webbiquity). This ensures brand loyalty to the customers that you engage and interact with on your social media accounts.

Choosing the correct social media platform

There are many platforms to choose from such as, Facebook, Twitter, Instagram and LinkedIn. First off, you need to think about several questions before you choose a platform to work with.

For example, Facebook’s purpose is to build brand loyalty and reputations through interesting content and informational posts. Whereas Twitter’s purpose is to deliver quick updates and promote new products with an instant feedback from your audience.  Once you answer these questions with the social media platform you have in mind, then you are ready to choose which ones to use. The most popular social media platforms to use are Twitter, Facebook, YouTube and LinkedIn. In fact, more than 70% of all B2B marketers use at least one of the “Big 4” social media sites (LinkedIn, Twitter, Facebook, and YouTube) to distribute content (Digital Marketing Philippines). Now that you have your desired platform, you now need to figure out how to use it to its full potential.

Use pictures to get more engagement

Buzzsumo found that when someone posts on Facebook, a post with images receives about 2.3x more engagements than those without (Buzzsumo). What this means is that for every one like you get on a post without an image, you could have had at least two more with an image. It is natural to be more attracted to an image rather than a lengthy text post. People are more visual learners and by giving them images instead of text, they will be able to understand the information much better. Now you cannot just post an image and wait for the people to begin flooding in. You have to post a relevant picture to what you are talking about. About 54% of B2B marketers said they’ve generated leads from social media strategies and posting with compelling visuals and graphics could help to increase that number even more for your company (Rick Whittington).

Paid Ads

If people are not finding your B2B website organically, you may have to explore the benefits of paid advertisements to attract people to your website. There are two types of advertisements companies can do on social media: sponsored posts and ads. Sponsored posts are posts done by the company to boost the reach of their content that was already published on their social media. Promoted Tweets have shown average engagement rates of 1 to 3 percent—much higher than traditional banner ads (Hoot Suite). The second option is another great way to advertise your company. The difference between ads and sponsored posts is that you create your own ad and can customize everything to your liking. On Facebook, desktop ads have 8.1x higher click-through rates and mobile ads have 9.1x higher click-through rates than normal web ads (Hoot Suite). When you create your own ad, make sure that everything looks professional and is consistent with your company’s marketing ideas.

When a Site is Not Properly Maintained

Without proper site updates and maintenance, your content gets old, your domain name may expire which means one day suddenly your site is just plain gone! Consider yourself lucky if you catch it in time before someone else snaps up your domain name! Links get broken, images disappear, content gets old, and your rankings fall off the face of the search engines.

These are just a few issues that can happen if you don’t have someone keeping an eye on your site. It’s like not having regular oil changes done on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your web site. Our purpose here is to make sure your site is always live, ready for customers and presenting your business at its finest.

What do we do?

At Presidential Ideas we take great care to first back up the website, check the website, update, then check the website again for any changes. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back.

“Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.”

Do You Save Money Doing It Yourself?

In order to save money, some people want to update and maintain their own site. Yes, it’s done but no it doesn’t always save you money. Maintaining your site yourself could cost you more than you may think. If the client just updates from their WordPress admin, KRMD wouldn’t have that record. We update client’s site once a month so we can take the time to devote to checking their website thoroughly (either the 15th or the 30^th). Also included on our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you, our client ever knows there is a problem. We also take care about which plugins we are updating and single out large updates (like Woo Commerce) as its own task for additional quality control.

If you don’t have a web site maintenance contract, you may actually be throwing money out the window by not providing proper maintenance to your site. When you go to a web site and find things wrong with it do you stick around? I don’t, I move on to a working site. If your site is the one I just left because it wasn’t working properly or designed well, you’ve lost a potential customer.

It Costs More to Fix Than to Maintain

Inexperience and neglect can damage the look and functionality of your web site. When that happens, you have a choice to make. Either you can leave it as is, try and fix it yourself, in which case you may do further damage. Or … you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.

Experience Can Save You Money

Your business is yours – you know what’s best for it. One of our jobs is to help you do what’s best for your website which reflects strongly on your business. You know your product, we know ours. Why not deal with what you know best and let us deal with what we know best? Would you try to fight that court battle without a lawyer? Try to fix your damaged heart valve or heal your sick child without the benefit of medical advice? Then why try to maintain your own web site if you’re not a professional web designer?

By securing an experienced designer to update and maintain your site properly you are actually saving money in lost sales and visitors. You’ve no doubt heard the old cliche “you have to spend money to make money” and this is so true when it comes to your web site. Your goal is to impress your visitors, get them to come back and if you have products to purchase, you want them to buy from you. Well, you can either keep your site updated and properly maintained or if you prefer to not do this, you can simply give your business to your competitors.

The Choice is Yours

If you’re interested in securing a maintenance contract for your web site, contact us to learn how you can have a professional web designer keep your site in proper working order. It’s really not as expensive as you may think!

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From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting a branding agency.

So, how do you sift through your options and find the group that’s right for you? Here are a few tips to help you get started…

1. Start With The Visuals

Even though your brand strategy should be bigger than a simple logo (more on this in a second), it’s undeniable that the visuals of your brand need to be sharp and distinctive.

Or to put things another way, it’s not enough to choose a branding team that has good artistic instincts, but you shouldn’t ever turn your company’s identity over to a designer who can’t give you the look you’re after.

2. Look For The Perfect Fit

When a brand develops perfectly, it’s usually because there is an intersection between three important elements: the personalities of the business and its directors, the mindset of the creative team, and an understanding of the target market.

When any of these is in conflict – for instance, when stakeholders can’t get along or there is a lack of knowledge about the desired customer base – brands tend to go off track quickly.

3. Develop And Use A Brand Strategy

Even though the basics of your brand might begin with logos and color schemes, your overall approach should include a distinctive voice, consistent messaging themes, and even elements like the types and sizes of images that are used on your website and in printed collateral materials. That’s not going to happen by accident.

Work with your creative team to develop a written brand strategy that outlines who you want to be, what you want to say, how you want customers to feel. Then, refer back to it is you move forward with your marketing.

4. Let Your Brand Grow And Evolve

No matter how well you plan out your branding efforts, you are almost certainly going to come to a point where you’ll need to change the way you express yourself. Perhaps your business will get bigger, take on new products and services, or even change ownership.

When these kinds of shifts take place, you shouldn’t start over from a branding standpoint, but rather take advantage of the opportunity to tweak your identity and present a fresher face to the market.

The best brands are reinforced again and again over time, to the point that customers come to associate them with quality, value, or even happiness. But, establishing that kind of identity takes experience and a penchant for creative thinking.

So, follow these four tips and make sure you find the perfect branding agency for your business to work with.

Contact Avex Designs today to learn more about our branding and digital creative services.

From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting a branding agency.

So, how do you sift through your options and find the group that’s right for you? Here are a few tips to help you get started…

1. Start With The Visuals

Even though your brand strategy should be bigger than a simple logo (more on this in a second), it’s undeniable that the visuals of your brand need to be sharp and distinctive.

Or to put things another way, it’s not enough to choose a branding team that has good artistic instincts, but you shouldn’t ever turn your company’s identity over to a designer who can’t give you the look you’re after.

2. Look For The Perfect Fit

When a brand develops perfectly, it’s usually because there is an intersection between three important elements: the personalities of the business and its directors, the mindset of the creative team, and an understanding of the target market.

When any of these is in conflict – for instance, when stakeholders can’t get along or there is a lack of knowledge about the desired customer base – brands tend to go off track quickly.

3. Develop And Use A Brand Strategy

Even though the basics of your brand might begin with logos and color schemes, your overall approach should include a distinctive voice, consistent messaging themes, and even elements like the types and sizes of images that are used on your website and in printed collateral materials. That’s not going to happen by accident.

Work with your creative team to develop a written brand strategy that outlines who you want to be, what you want to say, how you want customers to feel. Then, refer back to it is you move forward with your marketing.

4. Let Your Brand Grow And Evolve

No matter how well you plan out your branding efforts, you are almost certainly going to come to a point where you’ll need to change the way you express yourself. Perhaps your business will get bigger, take on new products and services, or even change ownership.

When these kinds of shifts take place, you shouldn’t start over from a branding standpoint, but rather take advantage of the opportunity to tweak your identity and present a fresher face to the market.

The best brands are reinforced again and again over time, to the point that customers come to associate them with quality, value, or even happiness. But, establishing that kind of identity takes experience and a penchant for creative thinking.

So, follow these four tips and make sure you find the perfect branding agency for your business to work with.

Contact Avex Designs today to learn more about our branding and digital creative services.

While Internet branding offers colossal open doors for business, with the goal it should be compelling one needs to draw in and connect with its clients. This isn’t simple on the web. Branding is not as simple as setting up a site and including your organization logo and trademark. Your web branding technique ought to make your online image recognizable and clear.

Branding uses hi-tech instruments to make an online presence for your business. Graphics and animation, a convincing web copy, and general site outline that mirror your organization are a portion of the critical components that will bring your online image alive. An alluring site that helps clients effortlessly and rapidly discover the data they need is the way to getting client association and in the long run, business. Your branding arrangement ought to incorporate great configuration components and convenience to make a successful general impression.

A solid online image will have the effect between a client who purchases from you online or changes to your rivals. Keep in mind, that online clients can simply leave your webpage and go to your rivals at the snap of a mouse. A considerable measure relies on upon the impression they get from your site. Branding tries to pass on a quick novel message about your business to your objective customers.

As should be obvious, there are numerous necessities for a fruitful branding system. Procuring a branding specialist might be accommodating to give you focus on your efforts in making an online presence that will end up being a significant resource for your business.