{"id":17238,"date":"2017-01-05T21:51:25","date_gmt":"2017-01-05T21:51:25","guid":{"rendered":"http:\/\/presidentialideas.co.uk\/?p=17238"},"modified":"2018-01-23T14:22:32","modified_gmt":"2018-01-23T14:22:32","slug":"how-to-give-your-small-business-a-competitive-advantage-in-2018","status":"publish","type":"post","link":"https:\/\/presidentialideas.co.uk\/how-to-give-your-small-business-a-competitive-advantage-in-2018\/","title":{"rendered":"How To Give Your Small Business a Competitive Advantage in 2018"},"content":{"rendered":"
Its 2018!\u00a0 Whooops but small businesses still face an uphill struggle. In addition to being in an intensely competitive marketplace, businesses must confront obstacles that larger firms don\u2019t face, including a lack of brand recognition,\u00a0 a lack of financial resources, an increased need for visibility, and a shortage of qualified sales people. To compensate, small businesses must find a way to ratchet up their marketing communications strategies.<\/p>\n
What small businesses need is a dynamic, cost-effective way of marketing products and services, one that helps them battle competitors and capture market share.\u00a0 Guess what? Its time to enter the new contender in the marketing arena – Video Communications.<\/strong> Simple and easy to use, video communications, which includes but not limited to Facebook Videos, Video email, Video on demand and Video broadcasting, is helping to level the playing field for a growing number of small businesses. In fact businesses that have integrated video into their marketing strategies have reported a 300%-400% increase in responsiveness to their marketing message.<\/p>\n